Design & Marketing by Rachel

Your brand isn’t 2D, it’s an expression and extension of the people behind it.

And just like you, it has a voice. A story. A soul.

I tune into and extract the essence of your organization, its mission, its unique value proposition, and who you’re here to serve.

Via Creative Direction, I help you translate your ethos in a way that speaks directly to your people.

SKILLS

My specialties are storytelling and breathing new life into already-established brands.

Adobe Creative Suite

Content Strategy + Design

Social Media Management

Photography + Videography

Copywriting

E-commerce

Web Design

Email Marketing

Digital + Print Ads

Product Labels + Packaging

Brochures

Catalogs

Posters + Flyers

Portfolio

Featured Client Review

  • JUNE 2018 — NOV 2021

    Instrumental in propelling marketing efforts at artisanal dairy farm to boost sales by over $1 Million per year within 3 years through social media growth, website re-design, implementing an e-commerce store, and photography, videography, and storytelling.

    www.highlawnfarm.com

    www.instagram.com/highlawnfarm/

  • • Created and managed Instagram, Facebook, and Google

    • Created marketing materials in various media: brochures, sell sheets, product catalogues, posters, print and digital ads, and promotional videos

    • Designed merch, semi- and food truck wraps

    • Started and maintained e-commerce store

    • Product photography, packaging, and label design

    • Established partnerships with other local businesses to foster synergy and growth

  • • Created Instagram account from scratch and grew it to almost 6K followers

    • Created a successful e-commerce store with yearly revenues of over $300K within 3 years

    • Launched a well-read newsletter with over 2K engaged subscribers with an over 30% open rate

    • Curated seasonal gift baskets to ship nationwide, with Christmas baskets bringing in over $50K in sales

Researched and executed the most cost-effective implementation of eco-friendly packaging for new product lines and online order shipment materials.

Ask to see Product Catalogues, Brochures, Flyers, Posters, Sell Sheets, and Truck Wraps that I created for High Lawn.

client love note

“Rachel is a multi-talented graphic designer, photographer, copywriter, content creator, and content strategist. She shines most when it comes to giving a business or organization an authentic voice. I like to call it a “digital soul.” I’ve worked with Rachel on two different companies, and both times she’s been able to give the company a digital voice and soul that our customers resonate with and want to engage with.

I flew Rachel out to Peru where I have my Wellness Resort so she could get a feel for the business, what we offer, and how to best express its voice. She took lots of pictures and video, and even planned photo and video shoots with models to improve our website and content. She’s able to tap into our ideal customer and creates content and copy that generates engagement, visits, and revenue. She has a great eye for detail, and her work is top-notch.”

— ROBERTO LAURENS

High Lawn Farm and Pacha Munay Wellness Resort

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LINKS TO MY WORK

References available upon request.